This article exists as part of the online archive for HuffPost Canada, which closed in 2021.
Bud Light found itself pinched on social media on Saint Patrick's Day after users accused the company of making light of sexual assault.
The beer maker issued the following tweet on Tuesday morning, though it was later deleted from their account:
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The hashtag references a marketing slogan the company has used to promote itself on social media, through a series of tweets and videos.
Numerous Twitter users slammed the post, and its use of #UpForWhatever in this context, accusing Budweiser of promoting sexual assault.
ummmm so did @budlight completely miss the memo on sexual assault? Cause that's disgusting.
— Stephanie Pettigrew (@steph_pettigrew) March 17, 2015
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Bud Light: Just Go Ahead And Touch Women Without Their Consent You're Irish!
— Bruce Arthur (@bruce_arthur) March 17, 2015
Others created mock-ups of the original tweet.
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In response to the backlash, Bud Light spokesman Nick Kelly sent a statement to Business Insider saying, "We understand that some people misunderstood our St. Patrick's Day post and we want to apologize to everyone who was offended. Our intention was only to be playful and celebrate the holiday."
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